Why Infographics are Important in SEO?

Why Every SEO Strategy Needs Infographics

Your website should have an SEO strategy that is based around creating content that solves problems for your readers. Text based content is essential for your website, but as 75% of the population are visual learners, a text only SEO strategy is not a great idea. 

Creating graphical content for your website is a must in order to make sure that your users are having the best possible experience in consuming your content. No one likes reading big blocks of text, adding a few custom graphics, charts or graphs can really help to break up the monotony of reading large chunks of text.

Infographics, if you are not familiar, are graphics that explain something to the viewer with minimal text and eye-catching visuals. 

Creating an infographic for your website is a lot easier than you think. You can choose a DIY approach, taking inspiration from infographics already out there, or,  you can hire a professional to do the job.

How do infographics help me with my website SEO?

Backlinks –  Infographics tend to get more backlinks on their text based equivalent content. The reason being is that backlinks are easier for the visual learners in the population and also tell a story fast without having to sift through lots of text.

Social Shares –  Images and videos get shared more than any other medium on social media. If you have a fantastic and informative infographic about a subject that interests people, social media is the best way to make it go viral!

Branding – A viral / popular infographic or a set of viral / popular infographics with your branding on it is one of the best ways to get your companies name out there and for people to start recognizing your branding and message.

User Experience – An instant turn-off for a visual learner is seeing a large chunk of text. A visual learner seeing an informative and eye-catching infographic is much more likely to stay on your website, this decreases the “bounce rate” metric in Google Analytics.

Bottom Line on Infographics

If you want to get the most out of your website and attract more visitors, you need to integrate infographics as a part of your overall SEO strategy.